Social Media Manager
HYBRID – PHILADELPHIA, PA
Full service agency located in Philadelphia is growing their team due to new business.
RESPONSIBILITIES:
* Construct and develop social media strategies and action plans for designated client base.
* Optimize campaigns to reach targeted media and key influencers.
* Manage all social media platforms, tracking, analytics and effectiveness.
* Work closely with account, creative, and technology teams within the agency to ensure consistent strategies, messaging and branding.
* Monitor client’s presence on social networks, blogs, news sources for proactive response to elite influencers and other members of the media.
* Prepare and present social media proposals to prospective clients
* Create and monitor paid social media campaigns and recommend optimizations
REQUIREMENTS:
* 5+ years experience in social media
* Proven experience building, launching and managing both B2B and B2C social media campaigns.
* Ability to leverage data analytics to make informed decisions about social and new media strategies and performance
* PR experience is extremely helpful, but not required.
* Strong writing skills
* Proposal writing experience preferred
* Presentation skills and prior client interface experience needed.
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