Social Media Manager
PHILADELPHIA, PA – HYBRID
A growing, Philadelphia based, full service agency is searching for a Social Media Manager
RESPONSIBILITIES:
* Build and optimize all social media strategies and action plans to increase the clients brand awareness and engagement
* Create and manage social media content calendars, including writing, curating, capturing and editing content, including video, for various platforms.
* Develop and implement effective paid social media strategies tailored to client goals.
* Manage paid campaigns across platforms (Facebook, Instagram, LinkedIn, TikTok, etc.), ensuring alignment with broader marketing objectives.
* Monitor, analyze, and optimize paid campaign performance using tracking tools and analytics.
* Collaborate with creative, web, and account teams to ensure consistent messaging, branding, and strategy integration.
* Reporting and measurement of paid and organic campaign efforts to ensure success while applying learnings to future content and proposal recommendations
* Prepare and present social media proposals to prospective clients
REQUIREMENTS:
* 4+ years experience in social media, with at least 1 year experience with paid social media campaigns
* Proven experience building, launching and managing both B2B and B2C social media campaigns.
* Ability to leverage data analytics to make informed decisions about social and new media strategies and performance
* PR experience is extremely helpful, but not required.
* Google Analytics experience is a plus, but not required.
* The ability to write and present social media proposals to prospective clients.
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