Social Media Manager

PHILADELPHIA – HYBRID

Full service integrated marketing communications agency based in Philadelphia is searching for a Social Media Manager to join their growing department.  In this role the qualified candidate will partner with B2B and B2C clients across a wide range of industries to deliver smart, fast, and effective marketing solutions that drive results.

RESPONSIBILTIES: 
• Build and optimize all social media strategies and action plans for our clients to increase brand awareness and engagement.
• Create and manage social media content calendars, including writing, curating, capturing and editing content, including video, for various platforms.
• Develop and implement effective paid social media strategies tailored to client goals.
• Manage paid campaigns across platforms (Facebook, Instagram, LinkedIn, TikTok, etc.), ensuring alignment with broader marketing objectives.
• Monitor, analyze, and optimize paid campaign performance using tracking tools and analytics.
• Collaborate with creative, web, and account teams to ensure consistent messaging, branding, and strategy integration.
• Reporting and measurement of paid and organic campaign efforts to ensure success while applying learnings to future content and proposal recommendations.
• Prepare and present social media proposals to prospective clients.

REQUIREMENTS:

• 4+ years experience in social media, with at least 1 year experience with paid social media campaigns.
• Proven experience building, launching and managing both B2B and B2C social media campaigns.
• Ability to leverage data analytics to make informed decisions about social and new media strategies and performance.
• PR experience is extremely helpful, but not required.
• Google Analytics experience is a plus, but not required.
• The ability to write and present social media proposals to prospective clients.

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