Vice President, Digital Media and Marketing Automation

Full Time | Posted 4 weeks ago

HYBRID OPPORTUNITY – Based in Philadelphia

Financial services client based in Philadelphia is seeking a VP, Digital Media & Marketing Automation lead to join their Digital and Demand Generation team.  The role is focused on helping build creative and innovative programs to acquire new client opportunities and to grow existing relationships – using email marketing, search engine marketing, digital media and publisher partnerships, as well as optimizing organic strategies.

As the lead, you will manage a team of digital media, marketing automation, and analytics members to drive innovative life cycle marketing programs. Programs are data-driven, incorporating client data, event triggers, and attribution data to deliver content that is relevant to the client’s needs and life stage. In this role, you will be focused on ensuring delivery of leading marketing automation programs by leveraging Pardot and Salesforce, multiple data sources and client segmentation to promote the company’s services.

RESPONSIBILITIES:  
* Help shape digital marketing strategies and implement tactics to support marketing campaigns and programs
* Lead a team that is focused on the client experience to drive effective data-driven email marketing strategies targeting financial advisors and institutional investors
* Create meaningful insights of the client journey, experience, and strategies to improve the tactics employed and content marketed
* Help create a clear test-and-learn approach across key life cycle marketing programs,
* Work collaboratively with Channel Marketers to create life-stage (lead generation, nurturing, retention, etc.) programs and relationship- and event-based marketing to engage prospects and clients based on known behaviors and assumptions
* Research trends and implement best practices for our industry, creating a positive impact on the company’s marketing and communications

REQUIREMENTS:  
* Exceptional project management skills, detail-oriented and skilled at identifying process improvements
* Thorough knowledge of email marketing best practices, audience segmentation and methods to maintain list health and ensure high deliverability
* Ability to conceptualize lead flows, campaign structures, and data flow between marketing automation and CRM systems
* Experience optimizing paid digital strategies across Google, publisher partnerships, display ad tools and analytical platforms
* Flexible, responsive, and customer-focused on dealing with changing priorities, meeting deadlines, and building customer confidence
* Solid understanding of B2B marketing, financial markets, investment products and competitive environment
* Strong facility with Microsoft Office suite, especially Excel and PowerPoint
* Bachelor’s degree in communications, marketing, advertising or related field, or relative work experience is required
* 12+ years experience in a digital marketing role with demonstrated experience in using data to drive enhanced CRM marketing programs and life stage marketing programs
* Experience working for a digital agency preferred
* Management of marketing automation campaigns, client journeys, omni-channel marketing initiatives
* Creating trigger-based and life-stage marketing programs
* Experience with tracking and managing expenses, developing and adhering to budgets
* Experience with Workfront, or other campaign/project management software, a plus

SOFTWARE SKILLS:
* Certifications or strong experience in Pardot and Salesforce
* SEMRush, Screamingfrog, Outbrain, Google Analytics 360, WorkFront, JIRA, On24, Seismic and other marketing technology tools are essential to the success of this role
* Additional experience with HTML/CSS, podcast tools, PowerBI and other MarTech tools a plus

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