Social Media SEO Coordinator

Full Time | Posted 4 weeks ago

Responsibilities:

* Create and implement social media schedule, provide recommendations for channel-specific content
* Create written and visual content as well as curate content for social media channels
* Continuously monitor social media channels and engage with the community
* Create and execute paid social media campaigns, monitor, and optimize both creative and use of budget based on performance
* Conduct regular site audits to identify on-page and technical SEO improvements, and work with appropriate teams to implement
* Perform ongoing keyword research and monitor position tracking, create recommendations for improvements, work with appropriate teams to implement
* Create strategy for off-site SEO and coordinate implementation
* Create and execute paid search campaigns, monitor, and optimize both creative and use of budget based on performance
* Research target audiences and conduct competitive analysis to identify new opportunities for engagement on social media and to enhance SEO strategy
* Utilize analytics tools to monitor performance and optimize campaigns as well as build an understanding of user behavior in each target audience segment
* Stay up to date on social media and search marketing best practices and trends
* Project manage audience acquisition campaigns and coordinate execution between other team members and departments
* Create monthly reporting to monitor and analyze performance of both social media and SEO efforts

Requirements:

* Bachelor’s degree in Marketing, Communications, or related field
* 1+ years of experience implementing social media (Facebook, Instagram, LinkedIn, Twitter) and SEO strategy with positive results
* Experience with platforms for SEO and social media management/measurement
* Experience using design tools such as Canva or Adobe Photoshop to develop creative for social media
* Experience with Google Analytics, Google Search Console, and Google Ads
* Experience utilizing CMS platforms
* Excellent computer proficiency (MS Office – Word, Excel, Outlook, etc.)
* Strong attention to detail
* Excellent writing and proofreading skills
* Exceptional communication and project management skills
* Has a team-player mindset and thrives in a collaborative work environment
* Ability to work on multiple projects simultaneously and manage priorities
* Familiarity using Snapchat, TikTok, YouTube and/or Reddit for business is a plus

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