Segment Marketing Manager

Full Time | Posted 1 month ago

100% REMOTE OPPORTUNITY

Our life science corporate client provides clinical researchers with the technology necessary to chase the next breakthrough in public health.  Due to growth,  they are searching for a Segment Marketing Manager to join the marketing team.  The ideal candidate will be passionate about understanding the client decision journey within their assigned market segments and skilled at efficiently harvesting actionable market, customer, and competitive insights from the perspectives of trusted company subject-matter-experts and from third-party sources and technology platforms.

RESPONSIBILITIES:
*Lead the end-to-end marketing strategy, activation, measurement, and optimization of multi-channel, content-rich marketing campaigns, within a portfolio of targeted market segments, verticals, and buyer personas.

*Develop campaign and content briefs and lead campaign kick-off calls to guide internal and external creative partners in the efficient creation of high-impact, on-brand marketing content including white papers, webinars, presentations, sales collateral, trade show assets, and digital marketing assets.

*Collaborate with Product Marketing, Customer Marketing, Sales and Customer Success and other teams to unearth market, customer, and competitive insights, gain input for campaign and content development, align,  and integrate market-facing activities, and collect feedback and ideas to improve our marketing and sales toolkit components

*Expand company’s brand presence and sales pipeline across targeted segments and geographic areas by securing and executing speaking opportunities, content sponsorships, marketing exhibits, and other thought leadership activities that align with marketing and campaign goals with industry associations, publishers, and podcasters

*Execute high-impact event marketing activities including virtual and in-person trade shows and road shows using best practice end-to-end processes spanning pre-event logistics, budget planning, pre-event promotion, and post-event lead scoring and nurturing strategies.

*Report out on budget utilization and marketing campaign performance within assigned verticals and segments, in collaboration with the Marketing Communications and Operations and Sales Operations colleagues, and develop recommendations to improve the quality and quantity of marketing generated and influenced leads.

 

REQUIREMENTS:  

*Bachelor’s degree in business, marketing, communication or related field preferred or equivalent professional experience

*Minimum of five years B2B marketing experience, preferably with a healthcare SaaS provider

*Experience with clinical trials preferred

*Travel required up to 20% with ability to lift up to 20 pounds

*Required to participate in frequent meetings using virtual technology like Google Meet or Zoom

*A strong portfolio and a proven track record of delivering segmented, multi-channel marketing campaigns that deliver a favorable return on objectives and investment

*Thorough knowledge of marketing principles, demand generation, brand, sales and business development; along with a demonstrated track record of success and performance.

*A collaborative team player able to effectively work and build consensus across teams with many different stakeholders

*Possess a high degree of initiative, self-motivation and resourcefulness

*Superb project, budget, and time management skills

*Strong familiarity with sales operations and marketing technology, including HubSpot, Salesforce, Asana/Wrike, Confluence, PowerPoint, and Excel

*International marketing experience – you’re curious about nuances in how healthcare systems operate across the globe and hyper-focused on conveying relevance and competence across geographic boundaries.

*Proficiency in a Google operating environment (Gmail, Google calendar, Google Meet)

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