Public Relations Account Executive

Full Time | Posted 2 weeks ago

Philadelphia full service agency is searching for an Account Executive (AE) to join their public relations team.  The AE serves as the media’s point of contact and often acts as community manager for the client’s social media networks. He/she works closely with his/her supervisor to manage small-scale programs, provide excellent client service and lead the junior staff. An AE should possess a deep understanding of their client’s industry, competitors and industry trends.

Responsibilities:  

  • Develop and support communications plans including goals, objectives, strategies and tactics
  • Provide superior client service, working with supervisor to cultivate relationships
  • Cultivate and maintain strong relationships with media including traditional outlets and bloggers, securing top placements for client
  • Share proactive, creative recommendations with supervisor and client including new social media engagement strategies, pitch angles, content ideas, target partnerships and events
  • Plan and coordinate events, managing vendors and overall logistics
  • Plan and execute social media initiatives, driving strategic content and results reporting
  • Develop high-quality written materials (e.g., press release, media advisory, pitch, op-ed, script, blog post/web copy, etc.)
  • Work with other departments (Digital/Interactive, Creative, Account Management, Brand Strategy) on projects as appropriate
  • Leverage research tools and market research to provide analysis and insights in support of plans and pitches (current and prospective business)
  • Actively participate in agency committees
  • Supervise and lead junior account team members
  • Maintain and track billability

Requirements:  

  • Bachelor’s degree in public relations, journalism, communications or related field
  • Minimum 3-5 years relevant work experience
  • Understanding of client’s industry including top influencers and competitors
  • Strong written and verbal communication skills, time management and organizational skills
  • Ability to work in a fast-paced, dynamic environment and service multiple accounts
  • Strong pitching skills and the ability to manage media outreach
  • Understanding of the media landscape, including social media and tools
  • Knowledge and expertise of industry trends and new technologies

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