Marketing Coordinator

Full Time | Posted 1 month ago

Our Client is a fast-paced B2B media organization serving industries ranging from printing and promotional products to nonprofit and retail. The Marketing Department is seeking a Marketing Coordinator.  Candidate must be creative, dedicated, collaborative, organized, and interested in strengthening relationships between brands and audiences?

Responsibilities:
* Develop annual marketing plans and multi-channel campaigns based on brand goals and objectives (including but not limited to live and virtual event promotion, webinar promotion, asset promotion, sales support, etc.)
* Create, deliver, edit, and optimize all brand marketing materials, campaigns, etc. to foster audience growth, sales revenue, event registration, etc.
* Establish, optimize, and ensure consistency of overall brand identity and brand product identity (logos, style guides, websites) and works closely with the Design Department to conceptualize promotional art.
* Work collaboratively across organization to ensure marketing plans are optimized and meet organizational goals.
* Analyze all marketing results and determines how to market smarter and adjust ongoing campaigns and audience segmentation.
* Ensure messaging is supportive of and consistent with marketing strategies.
* Manage projects and works in conjunction with brand teams and business units.
* Oversee logistics in all brand awards programs including creation of landing page, promotion, reporting structure, and announcement of winners.
* Plan and implement for any industry tradeshow event. This includes conceptualization of booth needs, booth build, sales collateral, contact for show management and all show-related vendors, and pre- and post-event promotion.
* Travel (3 to 5 trips annually).

Requirements:
* Bachelor’s degree in marketing, communications, advertising, or related field highly desired.
* A minimum of 2 years of experience in the marketing space is required (we expect there will be learning on the job).
* Working knowledge of Adobe Creative Suite, marketing automation software, CRM, CMS (Marketo and WordPress a plus).
* Basic understanding of HTML.
* Experience in leveraging social media and SEO.
* Strong computer skills especially Microsoft Office (Word, Excel, PowerPoint).
* Strong work ethic, attention to detail, and desire to learn.
* Exceptional written and verbal communication skills, good listener, with an ability to conduct or analyze research and synthesize ideas.

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