Marketing Automation Manager

Full Time | Posted 2 weeks ago

Growing ad agency with a focus in the pharmaceutical, health/wellness sector is searching for a marketing automation professional to join their growing team.

Responsibilities:

  • Build and maintain all the marketing automation workflows and define and report on campaign performance.
  • Test and analyze workflow, content, lead scoring, and tactics for improvement.
  • Work with the marketing team to strategize and build nurture programs that move leads through the buying process.
  • Own and manage customer database, constantly exploring new methods for list growth.
  • Design, build and manage a variety of automated email marketing campaigns.
  • Assist with the lead management process which includes capturing, qualifying and passing leads.
  • Make decisions with marketing leadership on customer segmentation strategies.
  • Execute regular A/B tests.
  • Own data management including database segmentation, lead list management/upload and lead qualification processes.
  • Own analytical reporting for lead acquisition, list size, website traffic, funnel conversions.

Requirements:

  • 3+ years experience working with email automation and content management platforms
  • Experience with delivery of marketing automation projects, implementations and integrations (CRM)
  • Expertise in marketing automation/setting up nurture and content flows, in addition to custom campaigns
  • Experience in demand generation, lead nurturing, and drip campaigns
  • Strong analytical skills
  • 2+ years of experience with Oracle, Eloqua, Marketo, Salesforce
  • Email Deployment
  • Segmentation
  • Bachelor’s degree with a major in marketing, advertising, or related field required

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