Marketing Automation and Email Associate

Full Time | Posted 4 weeks ago

HYBRID OPPORTUNITY – Based in Philadelphia

Financial services client based in Philadelphia is in need of an Email and Marketing Automation Associate to join their Digital and Demand Generation team.  Qualified associate will create and collaborate on email projects, including newsletters, product notices and automation programs such as welcome and nurturing campaigns.  Candidate’s deep, working knowledge of email best practices, HTML, CSS, the client journey and sales funnel will drive results across the business.  Ability exists to play an essential part in the broader marketing initiatives that will contribute to company’s success.

RESPONSIBILITIES:
* Be an expert in creating programmatic and trigger-based email marketing programs based on known client behaviors and content preferences
* Use your expertise in building CRM marketing programs based on data from the client experience across all known touchpoints
* Be a proactive, detailed-oriented member of the marketing team, helping to translate business needs into thoughtful email marketing programs that produce desired outcomes
* Help design and implement client journeys, experiences, and automations with a focus on email
* Manage relationships with internal teams and stakeholders to execute email programs and trigger/event-based marketing to engage prospects and clients with desired content based on known behaviors and assumptions
* Measure and analyze key performance indicators, ensuring email campaigns are impactful, delivered on-time, accurately tracked, and continually improved upon
* Keep apprised of industry trends impacting email marketing and communications and share best practices with internal teams
* Work with digital team and other parties to integrate email marketing campaign results with CRM data to generate sales leads

REQUIREMENTS:
* Certification or very strong expertise working with email automation systems, Pardot preferred
* Strong expertise working with a CRM platform in a marketing capacity, Salesforce preferred
* Strong HTML & CSS coding skills for email, including responsive and mobile design
* Marketing automation technology and creating trigger based and life-stage marketing programs
* Exceptional communications and project management skills, detail-oriented and possessing an ability to identify process improvements
* Flexible, responsive, and customer-focused to deal with changing priorities, meet deadlines, and build customer confidence
* Highly self-motivated individual who thrives in a fast-paced collaborative environment and works well within a team, both in-person and virtually
* Ability to measure and report on email marketing campaign results and compare against baselines and benchmarks
* Experience using Adobe Creative Cloud Suite, especially Dreamweaver
* Strong capability with Microsoft Office Suite and collaborative tools
* Bachelor’s degree in marketing, design, advertising, communications or related field, or relative work experience
* 4-6 years of experience in a digital and direct marketing role, either in a corporate marketing department or agency with a concentration on email production and online marketing.
* Experience in the financial services industry, asset management or B2B a plus
* Experience planning and executing online advertising campaigns (i.e., Google Ads) a plus
* Experience with Workfront, JIRA, or other project management software preferred

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