Email Communications Manager

Full Time | Posted 4 weeks ago

Our fast paced B2B media client that specializes in the creation and cross-channel distribution of content on print and digital platforms is searching for an Email Communications Manager. This role will be responsible for developing, implementing, and optimizing communication plans for each stage of the audience journey across multiple brands and business entities and work closely with the Marketing, Editorial and Membership teams.

Responsibilities:
* Build out effective communication strategies for brand awareness, engagement, conversion, and retention based on brand objectives and goals; work closely with Audience Development and Marketing teams for implementation
* Develop, implement, and optimize email campaigns for various stages of the audience journey, such as: new conversions, new audience onboarding, re-engagement, and retention
* Develop strategy for multi-channel referral programs; work with Audience Development and Marketing teams for implementation
* Develop strategy, monitor budget and project manage telemarketing campaigns with a focus on new audience acquisition and audience retention
* Conduct regular analysis and develop reporting structure to regularly share with key stakeholders
* Be the team lead on email best practices and trends by staying up-to-date and keeping the team informed
* Work closely with the Audience Development team to ensure messaging and voice is in line with Marketing and Editorial and consistent across all channels

Requirements:
* Bachelor’s Degree in Marketing, Advertising, Communications, or related field
* 4+ years of relevant work experience; developing and executing email marketing campaigns is a must
* Working knowledge of marketing automation software, CRM and CMS (Marketo and WordPress a plus)
* Basic understanding of HTML
* Strong analytical skills, with the ability to interpret data, identify and analyze problems, prioritize solutions, and create actionable plans
* Excellent verbal and written communication skills
* Excellent computer proficiency (MS Office – Word, Excel and Outlook)
* Strong copywriting and proofreading skills
* Strong project management and organization skills
* Must be able to work under pressure and meet deadlines, while maintaining a positive attitude
* Ability to work both independently and collaboratively, and to carry out assignments to completion

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