Copywriter – Life Sciences
100% REMOTE OPPORTUNITY
Our life science corporate client provides clinical researchers with the technology necessary to chase the next breakthrough in public health. Due to growth, they are searching for a copywriter to join the marketing team. The ideal candidate will possess a superpower for distilling complex concepts and frameworks and translating acronym-laden, technology jargon into approachable, plain language and human-centered messaging that reinforces our brand at every touchpoint and compels action in the intended audience.
RESPONSIBILITIES:
* Develop, write, and edit marketing-promotional content for traditional and digital channels including email marketing campaigns, web content, social media posts, trade show exhibitory, direct mail, video scripts, and customer communications.
* Conduct or participate in interviews with colleagues, customers, and partners to develop unique stories that showcase our solutions and services
* Develop promotional content and scripts and presentation content for webinars and podcasts and other thought leadership content, in consultation with subject-matter-experts
* Help scale and mature our long-form editorial practice for thought leadership efforts while identifying and executing new ways to amplify the stories we tell
* Apply a test and learn copywriting approach with the ability to first define goals then experiment, fine tune and iterate toward success, leveraging data available from HubSpot, Google Studio and other sources
* Partner across our Copywriting function to build, refine, and steward our brand writing standards, production templates, and production workflows
* Proofread content and presentations created by Marketing colleagues for alignment to company’s writing style guides and brand standards
REQUIREMENTS:
*5+ years’ experience writing brand-focused copy
*Bachelor’s degree in Marketing, Journalism, or relevant work experience
*Required to participate in frequent meetings using virtual technology like Google Meet or Zoom
*A strong portfolio and a proven track record of delivering high-quality content at scale in a business-to-business marketing environment
*Proven ability to synthesize complex information into compelling, persuasive messaging
*Expertise in complex messaging hierarchies that translate across traditional and digital platforms, channels, verticals, and segments
*Impeccable English grammar, punctuation, and spelling
*Hyper-organized with a strong attention to detail
*Highly collaborative with the affinity to build relationships
*Ability to exercise agility within a rapidly growing organization and client base
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