Content Marketing Specialist

Full Time | Posted 4 weeks ago

Our client, a Philadelphia based b2b media group, is searching for a Content Marketing Specialist.  In this role the qualified candidate will focus on audience growth and will be responsible for implementing and optimizing content marketing strategies in order to build brand awareness and grow target audiences across multiple segments.  Success in this role requires the ability to analyze and interpret data to drive creative decision-making and strategic guidance in the areas of content strategy, content distribution, social media and search.

RESPONSIBILITIES:

* Develop and execute content marketing campaigns meant to drive audience from awareness through to conversion utilizing organic and paid channels such as email, native ads, search and social media
* Project manage audience acquisition campaigns and coordinate execution between other team members and departments
* Work closely with Marketing and Art to develop promotional creative for various channels
* Identify opportunities for cross-brand promotion of content and product offerings
* Optimize use of paid media budget with a focus on quality conversions
* Understand the voice of multiple brands and be able to switch frequently to create promotional copy in the form of emails, landing pages, social media ads, native ads and more
* Utilize analytics tools to monitor performance and optimize campaigns as well as build an understanding of user behavior in each target audience segment
* Stay up to date on paid social media and search marketing best practices
* Execute monthly reporting to key stakeholders on performance of audience acquisition initiatives

REQUIREMENTS:

* Bachelor’s degree in Marketing, Communications or related field
* 2+ years of experience in audience development, marketing or related role
* Strong analytical skills with the ability to interpret data and provide clear solutions and recommendations
* Experience with Google Analytics, Google Ads Manager and Google Ads
* Proven experience executing social media (Facebook, Instagram, LinkedIn, Twitter) and search ads with positive results; familiarity using Snapchat, TikTok, YouTube and/or Reddit for business is a plus
* Passionate about content and its ability to engage users at each stage of the funnel
* Experience using design tools to develop promotional creative (Adobe Creative Suite, Canva)
* Familiarity with WordPress and project management tools is a plus
* Excellent writing and proofreading skills
* Exceptional communication and project management skills
* Has a team-player mindset and thrives in collaborative work environments
* Ability to work on multiple projects simultaneously and manage priorities

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