Content Marketing Specialist

Full Time | Posted 4 weeks ago

Our fast-paced B2B media client is seeking a Content Marketing Specialist. This role will be responsible for implementing and optimizing content marketing strategies to grow, engage and retain target audiences across multiple brands. This role will Editorial, Digital Strategy and Marketing teams.  Qualified candidate will possess the ability to analyze and interpret data to drive creative decision-making and strategic guidance in the areas of content strategy, content distribution, social media, and SEO.

Responsibilities:
* Analyze the performance of a brand’s content strategy and provide data-driven recommendations for quality content that will drive traffic, engagement, and conversion
* Identify opportunities for cross-brand promotion of content and product offerings
* Work alongside Editorial teams to improve social media presence by building channel-specific strategies, identifying new channel opportunities, analyzing performance to provide data-driven solutions, and identifying workflow improvements
* Stay up to date on both organic and paid social media best practices
* Continually improve SEO strategy by monitoring and analyzing performance, identifying improvement opportunities and working alongside various teams on implementation
* Stay up to date on both organic and paid search marketing best practices
* Develop and execute content marketing campaigns meant to drive audience from awareness through to conversion utilizing organic and paid channels such as email, native ads, search, and social media
* Project manage audience acquisition campaigns and coordinate execution between other team members and departments
* Optimize use of paid media budget with a focus on quality conversions
* Understand the voice of multiple brands and be able to switch frequently to create promotional copy in the form of emails, landing pages, social media ads, native ads and more
* Utilize analytics tools to monitor performance and optimize campaigns as well as build an understanding of user behavior in each target audience segment
* Execute monthly reporting to key stakeholders on performance of content, website traffic, social media, and SEO strategies

Requirements:
* Bachelor’s degree in Marketing, Communications or related field
* 2+ years of experience in audience development, marketing or related role
* Strong analytical skills with the ability to interpret data and provide clear solutions and recommendations
* Experience with Google Analytics; Google Search Console and Google Ads is a plus
* Proven experience implementing social media (Facebook, Instagram, LinkedIn, Twitter) and SEO strategy with positive results; familiarity using Snapchat, TikTok, YouTube and/or Reddit for business is a plus
* Passionate about content and its ability to engage users at each stage of the funnel
* Ability to utilize and identify emerging platforms for web, SEO, and social media management/measuring; experience with SEMRush and/or Hootsuite is a plus
* Familiarity with WordPress and project management tools is a plus
* Experience using design tools to develop promotional creative
* Excellent writing and proofreading skills
* Exceptional communication and project management skills
* Has a team-player mindset and thrives in collaborative work environments
* Ability to work on multiple projects simultaneously and manage priorities

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