Account Manager

Full Time | Posted 2 months ago

Established agency in the King of Prussia area is searching for an account manager with  7+ years of experience.

Essential Duties and Responsibilities

  • Develops creative briefs outlining marketing strategies, objectives, and product/service positioning. Defines target audience and creative positioning. Defines media channels as needed; Direct Mail, Print, Interactive, Broadcast and OOH.
  • Manages day-to-day workflow of accounts on a project or relationship basis. Oversees full life-cycle of projects by leading internal teams throughout various departments. Reviews all creative to ensure projects are on target with associated creative briefs.
  • Manages the budget associated with each assigned client by managing to a scope of work. Supports Account Supervisor with forecasting responsibilities.
  • Assists in identifying marketing opportunities for clients to expand current business. Keeps abreast of trends and new developments in direct marketing and client industry.
  • Aids in the training of junior colleagues to ensure they most effectively handle the client’s business and interact with client to maximum efficiency.
  • Prepares and participates in presentations to clients and prospects. Assists Account Supervisor in developing written marketing plans and proposals.
  • Occasional travel required as needed.
  • Assumes additional responsibilities as required.

Experience: 

  • Bachelor’s degree from a four (4) year college or university.
  • Minimum seven (7) years related experience.
  • Knowledge and experience in managing internal teams to execute direct marketing programs, including communication of strategic direction, creative direction, media goals, production objectives, and results analysis.
  • Agency experience required.

 

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